Your essential first step—because aligned strategy starts with knowing who you serve and why.

Before we build anything, we start here. This foundational service is required for every new client, ensuring your marketing speaks directly to the hearts of the people you’re meant to serve. Together, we’ll define your dream client avatar, craft a magnetic elevator pitch, identify content pillars that align with your mission, and map out awareness levels so your messaging meets people exactly where they are.

This is where scattered messaging ends—and heart-led growth begins.

You’ll get every version you need (color, black/white, reversed), plus brand marks, Canva-friendly files, and optional templates.

A visual cheat sheet for your brand’s best self

Fonts, colors, logo usage—all wrapped up in one handy guide so everything you create looks and feels aligned.

Stylish, branded Canva templates with sample text and graphics—designed to save you hours and keep your feed on point.

Custom-designed websites that feel like you

We build beautiful, conversion-focused websites that reflect your values and connect with your dream clients—without the tech headaches.

Spread the cost of your website and hosting over 24 months. We handle all the updates, backups, and tech so you can stay focused on what you love.

Your website’s cozy home on the internet

Reliable hosting with all the behind-the-scenes tech handled—plus backups and security—so you never have to worry.

We help you plan, write, design, and deliver a beautiful lead magnet (PDF + email sequence) that builds trust, grows your list, and feels like a gift—not a gimmick.

We write heart-centered, persuasive copy for your sales page or funnel that stays true to your values and drives action.

This is your ongoing email series — expanding on the relationship through value-driven content and gentle calls-to-action.

Discover what your dream clients are actually searching for

We dig deep to find the high-volume, low-competition keywords that set your content up for real visibility and sustainable growth.

Includes full keyword research, optimized Google Business and directory listings, technical tune-ups for site speed, 4 SEO blog posts/month, and a monthly progress report—everything done with and for you.

Two posts per month written to support your SEO strategy and connect with your ideal clients—no AI fluff or keyword stuffing.

A warm, thoughtful email journey that nurtures your client relationship after the work is done. Encourage rebooking, invite referrals, and keep your business top-of-heart — all without sounding salesy.

Done-for-you content that sounds like you

We write a full month of Facebook/Instagram content tailored to your voice and goals. Includes photo ideas and a variety of post styles to keep your audience engaged.

Daily posts designed to build engagement, create connection, and lead your members toward your offer.

We refresh your bios, create a repurposing plan, and give you 30 days of content to get started—so you finally know what to say and where to say it.

Send us your raw clips and we’ll turn them into short, punchy videos in a TikTok/Reel style—designed to stop thumbs and start conversations.

Your monthly newsletter to your list — thoughtful, strategic, and truly you.

Stay connected with your audience in a way that feels easy to send and meaningful to read.